Media & communications
Two-person HR team
AI screening interviews
Interspace Communications:
How a Two-Person HR Team Runs AI Screening Interviews with ARIA
Interspace Communications is a Media and advertising agency with 55+ employees and a two-person HR team. A single LinkedIn job post could mean a full day of calls to separate strong candidates from polished resumes. Now ARIA, Hello Recruiter's AI interviewer, runs the first-round interview and scores each candidate against the role's top five requirements. The team moves the strongest candidates to the next round.
2 sessions
From first training to jobs live
3 to 4 steps
For a recruiter to set up a role
Scoring
Requirements scored for each candidate
2-person HR team
Supporting 55+ employees across locations
About Interspace Communications
Interspace Communications is an independent, full-service media agency headquartered in Mumbai, founded in 2013. It runs out-of-home and digital out-of-home advertising, retail marketing, experiential campaigns, expos, and offline media planning and buying. This work runs through six specialized verticals, including HyperGlocal and InteractX. Its clients include Apple, Samsung, Bosch and ICICI Bank. Interspace is Great Place To Work® Certified in India for July 2026 to July 2027.
Farzeen Batliwalla, Head of HR, joined Interspace in 2019 to lead its HR function. She runs a two-person HR team with one colleague, Ishika. As the agency grows, HR is expected to contribute strategically while still handling day-to-day HR work accurately.
Interspace uses Hello Recruiter to run AI screening interviews and score candidates and more.
The Challenge: Hundreds of Resumes and a Full Day of Calls
Before Hello Recruiter
A LinkedIn job post brought hundreds of resumes into the inbox.
Screening meant a full day of calling applicants one by one.
Resumes written with ChatGPT read well, and communication gaps only surfaced on the call.
A two-person HR team with limited bandwidth handled all hiring.
With Hello Recruiter
ARIA runs the first-round interview.
Each candidate is scored against the same requirements.
ARIA answers candidate questions using Interspace's own company information from Knowledge base.
Bad Actor Detection flags candidates who read from a source or get outside help.
Applications were never in short supply. The problem was the hours it took to find out which applicants could actually do the job.
Farzeen describes the old process as a full day on the phone for every job post. Many resumes are written with ChatGPT in polished English. On the call, some of those candidates cannot form one grammatically correct sentence. For roles that depend on communication, that is the first thing she needs to know. With a two-person team and a growing agency, those hours needed to go into strategic HR work.
How Interspace Runs AI Screening Interviews on Hello Recruiter
Live in the second session
Farzeen and her teammate Ishika were trained in two sessions of 30 to 45 minutes each. The first session covered the look and feel of the platform. In the second, they added job descriptions and put their jobs live.
Setting up a role takes three to four steps. A recruiter adds the job description, sets the top requirements and their weighting, and uploads company information.
Farzeen had previously been trained on another AI interview tool that took two to three hours of training. Hello Recruiter's interface was simple enough to use from the second session.
Role setup
Job description
Added
Top requirements
Weighted
Company documents
Status
Live
Interview
Company Q&A
Communication assessed
Bad Actor Detection
ARIA takes the first-round interview
ARIA, Hello Recruiter's AI interviewer, runs the first-round interview.
It answers questions about the company. Interspace uploads its policy documents, leadership details, org structure and business information into Hello Recruiter. ARIA uses them to answer candidate questions accurately, which saves the HR team time spent answering those questions.
It assesses communication in conversation. The interview is a live conversation, so communication skills show up in how candidates speak, not in how their resume reads.
It flags bad actors. Bad Actor Detection flags candidates who appear to be reading from a source or getting outside help.
Candidate scoring at a glance
Each candidate's report shows how well they meet each of the role's requirements, as a percentage. Farzeen scans strengths and weaknesses in one view and moves the right candidates to the next round. For one urgent vacancy, a candidate sourced through Hello Recruiter was already scheduled for the business round.
Requirement match
Candidate 01
Next round
Candidate 02
Next round
Candidate 03
Bad actor flagged
Strengths and weaknesses at a glance
Bad actors flagged
Move to next round
“At the moment there is no better thing a tool can offer you than to save time and get the perfect resource for your company. It's the entire package. It's the whole deal.”
Farzeen Batliwalla
· Head of HR, Interspace Communications
What Changed for Interspace
Hours of calls became a first-round ARIA runs
ARIA handles the first-round interview and cuts down the hours the HR team spent on calls. Her teammate Ishika can focus on more productive HR work.
Every candidate measured on the same five requirements
Weighted requirement scores show each candidate's strengths and weaknesses in one view.
ARIA answers questions about Interspace using the company's own policies, leadership and structure information.
Answers the team can trust
Communication is assessed in a live interview, and Bad Actor Detection flags candidates who read from a source or get outside help.
Interspace India Case Study FAQs
How long did it take Interspace to go live on Hello Recruiter?
Two training sessions of 30 to 45 minutes each. The HR team added job descriptions and put jobs live during the second session.
Can Hello Recruiter's AI Agent ARIA answer candidates' questions about the company?
Yes. Interspace uploads its policy documents, leadership details, org structure and business information. ARIA uses them to answer candidate questions during the AI screening interview.
How does Interspace compare candidates?
Each role has its requirements with set weighting. Every candidate gets a percentage score on each requirement, so the team sees strengths and weaknesses at a glance.
How does Hello Recruiter check that candidates are genuine?
Bad Actor Detection flags candidates who appear to be reading from a source or getting outside help during the AI interview.
Does the AI make the hiring decision?
No. ARIA runs the first-round interview and scores each candidate. Interspace's HR team reviews the results and decides who moves to the next round.
Run Your First-Round Interviews with ARIA
Set up a role in three to four steps and let ARIA interview candidates, answer their questions and score them on your AI recruiting platform against your requirements.
